Oversight Systems: 25,000 downloads and 770 leads

A leading provider of automated continuous monitoring solutions for financial compliance, Oversight Systems found itself in a market awash with competitors launched in response to Sarbanes-Oxley (SOX) legislation.

Oversight Systems turned to Arketi to differentiate itself from the competition and increase share of mind among executives.

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An Online Marketing Road Map  - Get it now
Arketi Insights

An Online Marketing Road Map

Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO) should be thought of as complementary – not one versus the other, but one before the other. Online marketing is best considered in phases, with an overall goal in mind – like a road trip with multiple stops on the route to the destination.