Tuesday, May 29, 2018
GT Software Leads Technology Modernization with Arketi Group
Helping companies extend the value of their mainframe computing investment to enable leading edge digital transformation requires the right organization, skills and solution set.
ATLANTA – April 29, 2018 – B2B Technology Firm Arketi Group named Agency of Record for GT Software.
For GT Software, elevating their market presence as a top company delivering these solutions is a high priority.
With an ambitious goal of re-establishing its brand in the mainframe integration market, GT Software enlisted Arketi Group, a high-tech B2B public relations and digital marketing agency, as its agency of record to lead integrated public relations and digital marketing.
GT Software helps corporations connect their legacy mainframe systems to today’s development platforms, to support web services, mobile applications and more. The company features two proprietary solution offerings, Ivory to integrate mainframes with leading development environments and Neo for replacing mainframes with a different platform, and is also the exclusive global distribution partner for Fujitsu’s NetCOBOL compiler.
“There’s a common misconception that ‘old iron’ infrastructures cannot survive in today’s development environment” said GT Software COO Stephen Hassett. “By working with Arketi Group, we are educating the market on how existing technology can be leveraged to help companies thrive in today’s mobile, web and app-driven economies.”
Arketi has used its broad capabilities to craft new overall messaging, a refined brand appearance, a new website and three powerful new videos to introduce the company and its core products. Arketi has also been engaged in ongoing search marketing activities. With a strong new website and brand in place, an aggressive public relations and digital marketing effort has begun.
“GT Software continues to show that mainframes are a powerful tool in modern app development,” said Mike Neumeier, APR, principal at Arketi Group. “Enterprises have spent years investing in their technologies and our mission is to show how GT Software can bring continued life to these investments.”
About GT Software
GT Software (www.gtsoftware.com) erases the legacy gap once associated with owning mainframe workhorses. Its solutions help organizations extend the value of their IT investments through agile development, using an intuitive, robust integration layer that provides standards-based APIs, improves workflow and enhances operational efficiency.
Masters of application modernization and a global distributor of the Fujitsu NetCOBOL compiler, GT Software’s proven solutions power mainframe integration with today’s technologies. Currently, more than 2,500 organizations across the globe trust GT Software’s solutions to ensure all their IT team are able to drive forward innovation that improves customer experiences, increases operational efficiency and generates revenue.
About Arketi Group
Arketi Group is a public relations and digital marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops” and a “Chief Marketer 200” firm, Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Cox, First Data, Featurespace, Mobile Labs, NCR and Spnapfulfil. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.